BUS 695 BUS695 WEEK 2 ASSIGNMENT FINAL PROJECT PART II - ASHFORD
Ashford BUS 695 Week 2 Assignment Final Project Part II
Final Project Part II. Due by Day 7. Complete the Marketing Plan Exercises at the end of each assigned chapter. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
• Chapter 4: Conduct macro-level market and industry analyses of the market offering on which your plan is based.
• Chapter 5: Prepare a detailed plan for conducting the primary research required to complete your final marketing plan.
In addition to the requirements above, your paper:
• Must be double-spaced and 12 point font.
• Must be formatted according to APA style.
• Must reference two scholarly sources in addition to the textbook.
• Must include a reference page written in APA format.
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