HCA 620 HCA620 CLC BUSINESS PLAN FINAL - GCU

HCA 620 HCA620 CLC BUSINESS PLAN FINAL - GCU

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HCA 620 CLC Business Plan Final (GCU)

CLC Business Plan: Ambulatory Surgery Center

Business and Project Plan Evaluation and Development

Table of Contents

Description of Product​3

Company Description​4

Company History​4

Management Team​5

Mission Statement​6

Vision Statement​6

Industry Profile​6

Strategy and Implementation​7

Marketing Analysis​10

Marketing Review​10

Marketing Needs​10

Marketing Trends​11

Marketing Growth​11

Industry Analysis​11

Key Customers​13

Marketing and Sales​13

Overview​13

Positioning​14

Pricing​14

Promotion​14

Distribution​15

Operational Plan​15

Staffing​16

Physical Infrastructure​17

Financial Analysis​18

Source of Funds​18

General Assumptions​18

Profit and Loss Statements​19

Cash Flow Analysis​20

Balance Sheet​21

Personnel Plan-Yearly​22

Financial Ratios Years 2018-2020​22

Expanded Profit and Loss Statements​23

References​26